PPC Advertising

Pencilneck uses Google Adwords to distribute online advertisements. These (PPC) Pay-Per-Click ads allow Pencilneck to attract more qualified visitors to your website and get you more conversions.

Campaign Budget

The budget size we use for your Pay-Per-Click campaign influences the amount we can invest in your keywords. The more keywords we associate your campaign, the greater the exposure your advertisements receive. Essentially, a larger PPC budget attracts a greater number of qualified visitors to your website.

What does having a larger Pay-Per-Click Budget do for you? It…

• Increases exposure for your company and its website.
• Broadens the market size you are able to target.
• Brings you more qualified visitors.

Number of Ad Groups

Each Ad group in your PPC campaign allows you to target an additional market subset. Few sites limit themselves to a single informational focus or product type. Having more ad groups makes it possible to target more potential clients with your campaigns.

What does having more Ad Groups do for you? It…

• Allows you to appeal to a broader market.
• Helps expand and diversify your visitor base.
• Attracts more visitors to your website.

Campaign Creation & Optimization

Pencilneck will setup your Pay-Per-Click campaign and make sure it's running at the highest efficiency possible. Our extensive experience with SEO has given us a broad set up skills we apply directly to your campaigns. Pencilneck's optimized Pay-Per-Click campaigns will get you the most for your money and attract the greatest number of qualified leads to your website.

What does Creating & Optimizing your PPC Campaign do for you? It…

• Ensures your getting the greatest number of qualified leads possible.
  
• Increases your conversion rates
• Gets you the greatest Return on Investment (ROI).

Offered with the: Light Package | Medium Package | Heavy Package.

Geographic Targeting

Pencilneck will increase the effectiveness of your Pay-Per-Click campaigns by targeting specific geographic regions. This makes sure the leads you're getting are from the locations you're serving which helps improve the quality of your traffic.

What does Geographic Targeting do for you? It…

• Helps increase Pay-Per-Click Campaign efficiency.
• Reduces Overall Campaign Costs.
• Increases the quality of your traffic.

Offered with the: Medium Package | Heavy Package.

Ad Variance

Different markets respond to different types of marketing. Pencilneck will analyze your market and utilize its expertise in the field to build you the most effective advertisements possible. Better advertisements attract more visitors to you site and increase your potential for successful conversions.

What does Ad Variance do for you?

• Ensures you are getting the greatest responsiveness to your PPC campaign.
• Increases awareness for your company and its website.
• Brings you more qualified traffic.

Offered with the: Medium Package | Heavy Package.

Conversion Tracking

A conversion occurs whenever someone visiting your website engages in a behavior you feel is valuable. Conversion tracking allows us to see when your PPC advertisements lead to successful conversions. Knowing which ads are the most effective help us improve your Pay-Per-Click campaign and increase your ROI.

What does Conversion Tracking do for you? It…

• Tracks the number of conversions generated by your PPC campaign.
• Helps improve the efficiency and effectiveness of your PPC campaign.
• Increases your ROI.

Offered with the: Heavy Package.

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